Error404

+ e404 – basic streetwear with a twist

New Russian streetwear brand error404 - also known as e404 - interprets a bold, modern streetwear style with simple means such as high-contrast color blocking, colorful patches and generous use of font logos and text prints in Cyrillic script. Founded by photographer Artem Bryukhov and illustrator Ksenia Cheremnova, e404’s motto reads like...

“Open your eyes and let your inner child see the world. Be free to see in ordinary an unusual thing. Forget about all preconceptions and follow your heart where it leads you to.“

The contemporary streetwear of error404 actually is inspired by an honest, childish spirit without compulsion to meet supposed expectations of the fashion industry. As a result we get plain silhouettes with a rustic touch. The range sees a selection of comfortable hoodies and basic sweatshirts in oversized cuts, wide cropped sweatpants and loose T-shirts with a lot of statement!

The brand has already been noticed by international press like Hypebeast and Indie Magazine, which see e404 aesthetics as “futuristic world that is also eerily childish”. Probably, this is the best characteristic for what Artem Bryukhov and Ksenia Cheremnova do as desginers.
The latest collection by error404 will be available soon at ettage!
Error404 Lookbook Error404 Lookbook
Error404 Lookbook Error404 Lookbook
Error404 Lookbook Error404 Lookbook
Error404 Lookbook Error404 Lookbook